Privacy Policy

Effective Date: October 23, 2026

At Wildwhip™, we believe caring for your cat should feel simple, and protecting your personal information should be no different.

This Privacy Policy explains how Wildwhip, Inc. ("Wildwhip," "we," "our," or "us") collects, uses, shares, and protects personal information when you visit https://www.wildwhiptreats.com, purchase our products, participate in a subscription, sign up for communications, or otherwise interact with our business.

We use personal information to operate our online store, deliver products, support our customers, improve the shopping experience, and communicate about Wildwhip products and offers.

Please read this policy to understand how we handle your information and the choices available to you.

1. Information We Collect

We collect information that you provide directly, information generated through your interactions with our website, and information received from trusted service providers and business partners.

Information you provide directly

When you shop with Wildwhip or interact with our business, we may collect:

  • Name, email address, and phone number.

  • Shipping and billing addresses.

  • Account information and purchase preferences.

  • Order history, subscription selections, and delivery preferences.

  • Customer reviews, survey responses, and product feedback.

  • Communications submitted through customer support, email, social media, or contact forms.

  • Information you voluntarily provide about your cat, including preferences, feeding habits, or experiences with our products.

Payment information

Payments are processed securely through Shopify and the payment providers available at checkout. Wildwhip does not directly store full payment card numbers. Our payment providers handle payment information in accordance with their own privacy and security practices.

Information collected automatically

When you browse our website, we and our technology partners may collect:

  • IP address and approximate geographic location.

  • Browser, device, and operating system information.

  • Pages visited and time spent on our website.

  • Links clicked and interactions with website content.

  • Products viewed, added to your cart, or purchased.

  • Referral sources and advertising interactions.

  • Information collected through cookies, pixels, and similar technologies.

Information from third parties

We may receive information from platforms and providers that support our business, including Shopify, payment processors, subscription platforms, customer support systems, fulfillment and shipping partners, and advertising and analytics providers.

2. How We Use Your Information

We use personal information to provide a reliable, convenient, and personalized Wildwhip experience.

Specifically, we may use your information to:

  • Process and deliver orders: Complete transactions, confirm purchases, arrange shipping, and provide delivery updates.

  • Manage subscriptions and accounts: Process recurring orders, maintain preferences, and support account changes.

  • Provide customer care: Respond to questions, troubleshoot issues, process returns or refunds, and help you get the most from our products.

  • Communicate with you: Send order confirmations, shipping updates, subscription reminders, and other service-related notifications.

  • Share Wildwhip news and offers: Send product announcements, educational content, promotions, and marketing communications in accordance with your preferences and applicable law.

  • Improve our products and website: Analyze website performance, review customer feedback, understand shopping behavior, and develop better customer experiences.

  • Measure and improve advertising: Evaluate marketing campaign performance, understand how customers discover Wildwhip, and deliver relevant advertising.

  • Protect our business and customers: Detect fraud, maintain website security, enforce applicable policies, and comply with legal obligations.

We may also use aggregated or de-identified information to understand customer trends, evaluate product performance, and guide business decisions, subject to applicable law.

3. Cookies, Analytics, and Advertising

Wildwhip uses cookies and similar technologies to support website functionality, understand customer behavior, and improve our marketing.

These technologies may include:

Essential cookies — Help operate our website, shopping cart, checkout, account features, and other services necessary to complete purchases.

Analytics technologies — Help us understand how customers use our website, which pages and products are most useful, and how we can improve the shopping experience.

Advertising technologies — Help us evaluate marketing campaigns and show relevant Wildwhip advertisements across other websites and platforms.

Our website may use services including:

  • Google Analytics 4 (GA4) to analyze website traffic, engagement, and customer interactions.

  • Google Ads to measure campaign performance and support advertising.

  • Meta Pixel and Meta Conversions API, where implemented, to understand advertising performance and measure website actions associated with Meta platforms such as Facebook and Instagram.

  • Shopify analytics and reporting tools to understand sales, customer behavior, and store performance.

Depending on the technology, your privacy settings, and applicable law, these partners may receive information such as device identifiers, IP addresses, website activity, purchase events, transaction values, and other information used for advertising measurement or matching.

Some technologies may use encrypted or hashed contact identifiers to help associate website events with advertising campaigns.

Your advertising choices

Certain disclosures of personal information for advertising may qualify as a "sale," "sharing," or "targeted advertising" under applicable state privacy laws, even when no money is exchanged for that information.

Where required by law, you may opt out of these activities using our website's Your Privacy Choices option or by contacting us.

We also honor recognized browser-based opt-out preference signals, including Global Privacy Control, where required by applicable law.

You can manage certain advertising preferences through:

You may also adjust your browser settings to block or remove cookies. Disabling certain cookies may affect website functionality, including shopping cart or checkout features.

4. How We Share Personal Information

We share personal information only as reasonably necessary to operate our business, provide services, support our customers, and fulfill the purposes described in this policy.

Recipients may include:

Commerce and technology providers — Platforms that support our online storefront, checkout, payment processing, customer accounts, subscriptions, website hosting, and store operations.

Fulfillment and shipping partners — Warehousing providers, shipping carriers, and logistics partners that require certain customer information to prepare, deliver, and track orders.

Marketing and communication providers — Email, SMS, advertising, and customer engagement platforms that help us communicate with customers and measure campaign performance.

Analytics and advertising partners — Providers such as Google and Meta that assist with website analytics, advertising attribution, audience measurement, and marketing activities.

Customer service and feedback providers — Platforms that help us respond to customer inquiries, collect product reviews, administer surveys, and improve customer experiences.

Legal and professional advisers — Advisers, regulators, law enforcement, or other parties when disclosure is necessary to comply with applicable law, protect legal rights, investigate fraud, or maintain security.

Business transactions — Potential successors, buyers, or other participants in a merger, acquisition, financing, restructuring, or transfer of business assets.

Wildwhip does not sell customer lists or personal information to data brokers for monetary payment. However, certain advertising-related disclosures may be treated as a sale or sharing of personal information under applicable privacy laws.

We do not authorize service providers to use customer information for purposes unrelated to the services they provide to Wildwhip, except as permitted by applicable agreements and law.

5. Email and Text Message Communications

We love sharing updates, helpful product information, and occasional treats for the humans behind our feline customers.

When you subscribe to Wildwhip communications, we may use your contact information to send:

  • Product launches and announcements.

  • Special promotions and exclusive offers.

  • Educational content and tips for using Wildwhip.

  • Product feedback requests and customer surveys.

  • Subscription-related updates and reminders.

  • Other news about Wildwhip.

Email communications

You can unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing messages. You may still receive necessary transactional emails related to purchases, deliveries, subscriptions, or account activity.

Text message communications

If you opt in to marketing text messages, we may collect and retain your mobile number, consent information, and messaging activity to administer the SMS program. Consent to promotional text messages is not required to make a purchase. You may unsubscribe from marketing messages at any time by replying STOP. Reply HELP for assistance. Message and data rates may apply, and messaging frequency may vary.

We do not sell or share mobile opt-in information or SMS consent records with third parties for their independent marketing purposes. We may provide this information to service providers and telecommunications partners as necessary to operate and support our messaging program.

For additional information, please review our SMS Terms, if provided on our website.

6. Data Retention and Security

We retain personal information for as long as reasonably necessary to support the purposes outlined in this policy.

This may include retaining information to:

  • Complete purchases and fulfill orders.

  • Maintain customer accounts and subscriptions.

  • Provide customer support.

  • Maintain accounting, tax, and business records.

  • Investigate fraud or resolve disputes.

  • Meet legal and regulatory requirements.

Retention periods vary depending on the type of information, its intended purpose, and applicable legal obligations.

We use reasonable administrative, technical, and organizational safeguards designed to protect customer information from unauthorized access, misuse, loss, or disclosure.

While we take privacy and security seriously, no electronic storage system or internet transmission can be guaranteed completely secure.

7. Your Privacy Rights and Choices

Depending on your state or country of residence, you may have certain rights regarding your personal information. These may include the right to:

  • Access: Request information about the personal data we hold about you.

  • Correct: Request corrections to inaccurate personal information.

  • Delete: Request deletion of eligible personal information, subject to applicable exceptions.

  • Receive a copy: Request a portable copy of certain personal information.

  • Opt out: Restrict certain uses or disclosures of your information for targeted advertising, sale, or sharing.

  • Withdraw consent: Withdraw consent for certain processing activities where consent is the applicable basis.

  • Appeal: Challenge a decision regarding a privacy request, where applicable law provides that right.

To submit a privacy request, please contact us using the information provided at the end of this policy. Include "Privacy Request" in the subject line and briefly describe your request.

We may request information necessary to verify your identity before fulfilling certain requests. Where permitted by law, an authorized agent may submit a request on your behalf, subject to appropriate verification.

We will respond in accordance with applicable privacy laws and will not discriminate against customers for exercising their privacy rights.

If your request is denied and applicable law provides an appeal right, you may submit an appeal by responding to our decision with the subject line "Privacy Appeal."

8. Information About Your Cat

Wildwhip creates products specifically for cats, and we may invite customers to share information about their pets to help us understand product preferences and improve the experience.

This information may include your cat's name, age, taste preferences, feeding habits, or experiences with Wildwhip.

Any information you choose to provide may be used to:

  • Respond to product questions.

  • Understand customer feedback.

  • Improve product development.

  • Personalize product recommendations or customer communications.

  • Evaluate product satisfaction and performance.

We ask that you avoid submitting sensitive personal information about yourself or others through product reviews, customer surveys, or support communications unless necessary to resolve a specific inquiry.

We do not use sensitive personal health information voluntarily provided through customer support messages for targeted advertising.

9. Children's Privacy

Wildwhip's website and purchasing services are intended for adults. We do not knowingly collect personal information directly from children under the age of 13. If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take steps to delete it in accordance with applicable law. If you believe a child has provided personal information to Wildwhip, please contact us.

10. International Visitors

Wildwhip is a United States-based business. If you access our website from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate. Data protection laws in these locations may differ from those in your country of residence. Where applicable law requires additional protections for international transfers or processing, we will take appropriate steps to comply with those requirements.

11. Changes to This Privacy Policy

As Wildwhip grows, our products, website features, technology providers, and business practices may evolve. We may update this Privacy Policy periodically to reflect changes in our operations or applicable legal requirements. When we make changes, we will publish the revised policy on our website and update the effective date. Where required by law, we will provide additional notice of material changes. We encourage customers to review this policy periodically.

12. Contact Wildwhip

Your trust matters to us. If you have questions about this Privacy Policy, how your information is handled, or the privacy choices available to you, please reach out.

Wildwhip, Inc.

Website: https://www.wildwhiptreats.com

Contact Us

Email: support@wildwhiptreats.com

For privacy-related inquiries, please include "Privacy Request" in the subject line. We will review and respond to requests in accordance with applicable law.